Our audience is a captive audience that has sought out gay content, more specifically, gay radio content. The beauty of GLBT Radio Network is targeted programming designed to engage the listener of any demographic. There is something for everyone, young, old, male and female.

GLBT Consumer

The buying power of $500 Billion dollars

• 78% of gays and lesbians prefer to buy from companies that advertise directly to the GLBT community. [source: Greenfield online]

• 89% of gays and lesbians are highly likely to seek out brands that advertise uniquely to them, with the majority willing to pay a premium for quality and service. [source: simmons]

• 81% of GLBT consumers are more likely to make purchases from companies they feel are “Gay Friendly”. [source: Scarborough Research]

• 59% of GLBT consumers are college graduates. [source: Scarborough Research]

• When compared to the National average, gay Americans are 1.5 times more likely to have high speed Internet access, twice as likely to shop online, twice as likely to shop for vacation packages, three times more likely to shop online for music and videos, and five times more likely to shop online for business technology. [source: Out In America, witeck-combs/harris interactive; @plan]

Gay & Lesbian Age Online:

Under 18 2%

18 to 24 27%

25 to 34 41%

35+ 30%

[source: planet out]

Gay & Lesbian Gender Online

Male 85%

Female 15%

[source: planet out]